Leadership Team

We empower every type of entrepreneur and changing how benefits works!

Jorge Azurin


Jojy actively promotes entrepreneurship in the region as an adept mentor, and notable speaker in technology and business events.

He completed a degree in Mechanical Engineering as a full scholar at the University of the Philippines, and took up units in M.A. Economics at the University of Asia and the Pacific.

Accepted into PhD in Engineering-Economics Systems program at Stanford University, Jojy switched careers and focused on the Information Technology business where he made great waves, co-founding several pioneering tech companies in the fields of BPO, IT outsourcing, online content publishing and eCommerce.

As a seasoned entrepreneur, Jojy is sought-after by leading tech advocate groups like Founder Institute, Lean Startup, Startup Weekend, Angel Hack, Echelon, Startup Grind, and Social Innovation Camp, among others for his industry expertise. He also teaches eCommerce and digital marketing.

He is currently co-founder for several startups such as Horsepower.ph, Derusni.com, Printers2Go.ph, SparePartsAsia.com and many more. He is co-founder of 1000 Angels, a group that matches angel \investors with startups.

He is also co-director for Manila of Founder Institute, the world’s biggest incubator for startups.

Anna Hizon

Head of Sales

Anna has also been part of the pioneer executive teams of several eCommerce sites in the Philippines, mainly in the Sales and Business Development sections.

She was the country’s first Business Development Director of Ensogo, when deal sites become popular and set the tone of e-Commerce in the Philippines. She helped recruit thousands of merchants to offer online deals.

She also did the same thing for Multiply.com and Lovable Commerce.

She was the Head of Commercial Sales of Foodpanda Philippines, a Rocket Internet Company, managing 4 departments (Sales, Account Management, Partnerships, Corporate Accounts). She was also awarded as the No. 1 sales head among the global Foodpanda subsidiaries.

She has a Bachelor of Science Tourism degree from the University of the Philippines and an MBA at the International Academy of Management and Economics.

Nelson Lim


Nelson has been credited, as CEO of Printers2Go, in building the startup with zero capital to a $2M operation in an extreme Philippine e-Commerce business environment.

Nelson was popularly known as the Asian Regional Director of Newsweek Magazine for 18 years. He made waves at Washington Post, then Newsweek owner, for beating Time Magazine as the number 1 business magazine by circulation, in the Philippines for more than a decade.

He earned his business degrees at the University of Santo Tomas and the Ateneo Graduate School of Business.

In his earlier career, he helped build distribution and logistics operations for Adidas, Triumph and Purefoods.

James Vier Garcia


James is popularly known as CFO of FoodPanda Philippines. Started as an associate auditor and rose through the ranks to become senior associate then project leader and finally manager for special projects of Villaruz, Villaruz and company. He co-founded and was Managing Director of Analytics and Data Integrity, Inc.

He has a Bachelor of Science in Accountancy degree from the Philippine School of Business Administration and he is a Certified Public Accountant.

Eric B. Cabrera

Business Development Director

Eric has 25 years in mobile and information technologies experience. He spearheaded sales, operations and business development for mobile clients of Nokia, Siemens and Commverge.

He has a Mathematics degree from the University of the Philippines.

He was Regional Sales Director of Oberthur Technologies for Malaysia, Philippines, Australia, New Zealand, Singapore (MPAS). Oberthur is the leading provider of SIM technologies to the regions’ top telco companies. Eric delivered consistent year on year revenue growth exceeding targets and driving the strong entry of Oberthur into solutions and services based business.

He is also currently the CEO and Co-Founder of Derusni, a SAAS provider of telematic insurance solutions via Internet Of Things (IOT).

He is sought-after consultant for corporate training on sales strategy, sales and business development.

Jasmine Gerochi

Head for Operations Support

Jasmine provided sales and admin support for SAP Consulting companies. A Computer Science graduate who has a strong track record in sales and support as well as Bid management for public sector.

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